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Web design is a sophisticated work and it is not to be underestimated just because this kind of business is an omnipresent phenomenon nowadays. A lot of people think they can open a bar or a restaurant because they know how it works inside as they come across it every day. The situation is similar to the field of web design. Therefore, I will try to explain how business with web works from several points of view and what you need to start your online business. The topic is rather broad so it will be divided into multiple blogs. Today I am going to talk more or less about the philosophical aspect.
Usability is a qualitative feature determining how easily a given object / system / web / coffee maker is used.
Imagine you have an e-shop. You sell better products than others, you offer them for lower prices than others. You have your web made by an agency for thousands of euros. The agency ensured that you have access to analytical data, you ordered advertisement and you watch the number of visits growing day by day. However, conversions are still very close to zero. You do not understand why and your wallets are becoming emptier and emptier. So you start to investigate a little bit – the data show that the majority of users put items into the shopping basket, get through the whole shopping process, but they never click on the “buy” button.
Our aim is to generate constant innovations for our clients. Therefore, we made a radical decision to improve our process of mobile applications development. This task is much easier if your clients are also advertising agencies requiring services of high quality which should be provided in a very short period of time. This is a paradox which pushes us to improve constantly.